Que tu Marca sea clara, relevante y atractiva.
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/7b91a894-d949-4f8e-96b2-86e3b8c9162c_rwc_0x0x540x324x540.jpg?h=acf6c311ea57f80b82bd869b20cf2174)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/0dfc19af-0283-471b-9a9f-4c7064912ec6_rwc_0x0x540x324x540.jpg?h=aca03ace53af7f0640fb45533bf0588f)
Actualizar una Marca icónica
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/df964218-198f-442f-83b6-65ffc35d628c_rwc_0x0x540x324x540.jpg?h=18d9925ae4ec82a049ea7da8fdcae44a)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/9652cbc5-92df-42a9-b103-c9f3cb95a362_rwc_0x0x540x324x540.jpg?h=9221a14b87f93e30c22534f49734f225)
Elevar el valor percibido de una Marca premium
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/cf36083e-0685-484e-8e62-6dbd3c74fd6d_rwc_0x0x540x324x540.png?h=ba78b4c363c384ad847cbca3b8fa5bc1)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/36e0d9b2-8f52-4df1-bcb5-0481a1f2d817_rwc_0x0x540x324x540.png?h=1e3f60a9448e7ace555c6e1c10fbaa42)
Marca retail para un nuevo modelo de negocio
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/c053e290-9b0c-4094-b280-07279528e918_rwc_0x0x540x324x540.jpg?h=b30d54f7094c185c62015395b1c704f2)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/d15266fa-e83d-412a-9911-18eb280f9850_rwc_0x0x540x324x540.jpg?h=4352465f7bcd87d29d01822987b4f134)
Una Marca Ciudad para acompañar su visión de futuro
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/3a18f124-9b88-449c-b406-d9d88fabbc05_rwc_0x0x540x324x540.jpg?h=c3080915394ebe5ecbcbb7df2e1d261a)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/d791eb99-da8c-485f-b19f-9d2a9a10b1d9_rwc_0x0x540x324x540.jpg?h=40e1de8dbc33f30857159cf9a2944da9)
Crear una Marca en una nueva categoría
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/219ff812-2ee9-42da-a3e1-809ec7050822_rwc_0x0x540x324x540.jpg?h=51702afc73b6fc272c59d462ba9e151e)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/7a641c5c-a7ae-4429-9dca-e22dd20d14a5_rwc_0x0x540x324x540.jpg?h=6062781effa0dfeb69739866814f43d5)
Alinear la Marca a la nueva estrategia de negocio
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/9d2ee58f-342d-4d73-a1d1-d9c1f87c355f_rwc_0x0x540x324x540.jpg?h=eeec3406994cc1201f9d28b236006160)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/2c23f444-ab89-4939-8048-a15e6dd43d93_rwc_0x0x540x324x540.jpg?h=42c10c2514335c9114b0a0fdf7135d0f)
Construir una Marca embajadora de su tierra
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/99499271-ccec-40d5-b110-1a0cf0b25213_rwc_0x0x540x324x540.jpg?h=126a19afb6be64cbe236763775b98093)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/6f42c2c1-a197-44d8-911e-131d54e96a85_rwc_0x0x540x324x540.jpg?h=a65e5234cbc6ca122841b79c707ce0d8)
Cambiar la conversación en la nueva normalidad
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/0d02ef8d-9df6-49db-b94d-c0067f1f3870_rwc_0x0x540x324x540.jpg?h=73ffc36d330803ffae9e5466d6cf69e4)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/187638a1-63d7-4fda-9ebd-b317f8a4548d_rwc_0x0x540x324x540.jpg?h=17fb408e5af90fa418d13d4882c3bf4c)
Definir y alinear la Marca para su crecimiento nacional
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/d7a6422d-206b-4cc8-945d-31bca313c828_rwc_0x0x540x324x540.jpg?h=76c54f891d896be4d8ef3b7319c838c8)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/324158d4-0645-4995-810f-9bf8f08a45c8_rwc_0x0x540x324x540.jpg?h=438b33f8751f0c8bf2b4d9f632f15cc2)
Definir una marca en el mundo de las nuevas tecnologías
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/1c9b00b8-f8c3-4339-8d7c-574ae730c148_rwc_0x0x540x324x540.jpg?h=6a928a76fc58bc1f037e89b8978e8553)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/0fb3b82f-22b6-4e59-96a9-18f860b58dc9_rwc_0x0x540x324x540.jpg?h=10462e28589753c2cccf5fb04a2d1408)
Crear una marca para crecer rápidamente
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/b427f98e-79d6-49a5-98cd-331eb6ed2c54_rwc_0x0x540x324x540.jpg?h=0634c0029069ab9ca2e6bb12c1419085)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/a6df82a5-2ee2-4203-a41c-f8305f671c81_rwc_0x0x540x324x540.jpg?h=c0c1a9b22b53ef65411a3a422ed96879)
Elevar el valor percibido de la Marca
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/e2f29e72-7b2f-4e5f-ad54-7924ba6d6329_rwc_0x0x540x324x540.jpg?h=48a4e0f522733f6d5b62783dd21cb7de)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/19d2154b-f566-4ce4-80e0-9afcdb98c533_rwc_0x0x540x324x540.jpg?h=81b70b8971e129d3b760a125bfac5c7c)
Narrativa de Marca para trascender fronteras
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/ed4f5203-0685-4e8d-9b70-6f7399942bd0_rwc_0x0x540x324x540.jpg?h=bd83cd27ad2ccbd7688323742bbc7dd4)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/51a8fc59-dbd0-4f82-acc7-e78960e7cfd2_rwc_0x0x540x324x540.jpg?h=807f7e58222421b610ecd2e25d40e201)
Comunicar una Marca nacional en segmento de precio
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/14d1c985-9cf9-4c8a-849a-b71281bb469a_rwc_0x0x540x324x540.jpg?h=0e39aed9651557d7d5fc215039fb169a)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/8f865046-d4c1-4b96-93da-e4b95a954aee_rwc_0x0x540x324x540.jpg?h=e809db345eff28edbd802cbe1f759bc2)
Diseñar la personalidad digital de Marca
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/f27806e3-8195-40c1-9775-4037c7d5c59d_rwc_0x0x540x324x540.jpg?h=96a09049996d16aebc9b1a284703abca)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/f6c300d8-ac13-4392-96c8-1f205dd223b4_rwc_0x0x540x324x540.jpg?h=afff06ad16b6537495199b33a5c0a605)
Narrativa para una Marca deportiva
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/1c99d259-90f6-4e04-880e-b6f64eafbcc0_rwc_0x0x540x324x540.jpg?h=be081508da91fe97b936b1b8f8c79246)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/b77393d5-448a-4fda-aa70-f4e62fe8d208_rwc_0x0x540x324x540.jpg?h=25b5a8430e079e3b6a114f928903459e)
Comunicar una Marca interna y externamente
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/66a96d80-70ee-4fd9-b7b2-6b412dcfd6e6_rwc_0x0x540x324x540.jpg?h=bc829d82aca67575de85bd19355e46b0)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/d931ed6a-7846-4dfb-8a5e-e920af902f83_rwc_0x0x540x324x540.jpg?h=827b16c370839e27658084903f1f6efe)
Nueva Identidad Visual alineada a los valores
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/7a49f632-3823-4202-8698-ce234a7ab919_rwc_0x0x540x324x540.jpg?h=6ea0d5a46fcfb2cf95764a1a15fa4fd8)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/4a5cfa80-c5a4-4bec-b9b6-82951ec6e884_rwc_0x0x540x324x540.jpg?h=3277e04f4a38ed13af2d465409cb0000)
Estrategia para el mercado latino en EU
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/ee15d82f-c479-4ca4-b2e0-9a2e94f3d37b_rwc_0x0x540x324x540.jpg?h=bcb6f72174460646b5b700e3ff3a6382)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/137148f8-c42e-4b8e-a6c2-c973c929c8b5_rwc_0x0x540x324x540.jpg?h=bff1e8e7e525bb554e82aba9a2684d30)
Una Marca que se alinea a la visión de la empresa
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/dea47c78-4ad1-4506-a29b-84fd01fd6a73_rwc_0x0x540x324x540.jpg?h=9da8378a1f54758ac9c0126610cbcd63)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/043f524b-9548-4a34-b4a7-da3360844b08_rwc_0x0x540x324x540.jpg?h=cd7790c1654db183a8a1b97d1880f025)
Una Marca para competir en un nuevo escenario
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/7c96bd47-c49a-47fb-9dbd-90d16019dee3_rwc_0x0x540x324x540.jpg?h=8f9a247896e796f67cbd975dbdd33429)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/714cfbbc-41d1-4686-b1d8-f6dc4748299e_rwc_0x0x773x464x773.jpg?h=9aef75b0728ce24fad8a59b2c25a8fd9)
Estrategia de reposicionamiento de Marca
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/86ded496-f869-4862-89d3-b83e7bbed88c_rwc_0x0x540x324x540.jpg?h=c9910fb23d1cdd3bebcb0fd5c677686f)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/f0b58356-4d02-446e-bbc0-be005364ff6e_rwc_0x0x540x324x540.jpg?h=12f58581e46808c7e4fee787ada9826f)
Del mercado mayorista al consumidor final
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/5247dfe5-762e-405b-aecb-d61ed3b7fa85_rwc_0x0x540x324x540.jpg?h=99e9cd44c55bab004beb564688157711)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/f079ace4-c04d-4f8d-afa2-43f170c49de8_rwc_0x0x540x324x540.jpg?h=47d61fca1ef6fd7c8aec879aa5a3b21e)
Actualizar una Marca para el consumidor de hoy
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/3ea235be-0b40-42ed-9274-c0bda32083d7_rwc_0x0x540x324x540.jpg?h=6b3f501d477b83da7e96e8dda3c72b00)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/45130093-5cb7-4221-82ae-f107d7a6d49f_rwc_0x0x540x324x540.jpg?h=ad7ab9a4766c342ea6b947644203c5a7)
La experiencia de Marca en todo el proceso de compra
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/9c3d3178-97af-4245-9aed-9aa5ce041704_rwc_0x0x540x324x540.jpg?h=ae924cedd3690689e97674849eddd946)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/a5bcec53-bf5b-498e-bc7b-bd288af2d5c9_rwc_0x0x540x324x540.jpg?h=6ef9b939e0956967dfaba4976a2f23bd)
Actualizar una Marca para competir nacionalmente
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/e26166d7-b59d-4fed-9802-204e274c0dc9_rwc_0x0x540x324x540.jpg?h=0b712611261f9085cfa93201b1b095bc)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/030a070f-53f3-4209-8331-3ec5f5d2a41c_rwc_0x0x540x324x540.jpg?h=49a615b04726f2ad946dabd2e271b398)
El nacimiento de una Marca agroindustrial
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/4d48fe17-f0af-42c7-8f29-58ad4912086f_rwc_0x0x540x324x540.jpg?h=a8e03a374013d2780062634ac5099aa1)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/d41d5c93-8708-411a-bcec-150b1d283ee9_rwc_0x0x540x324x540.jpg?h=0664dfa66efab9105774520d9a6c57df)
Rediseñar una Marca integralmente
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/1dea80d5-e434-42c9-8037-e8dd4f0da530_rwc_0x0x540x324x540.jpg?h=6a7fc5c4a47e294ca81a31c6e6ad1b9d)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/45be3a16-5643-44da-9447-feabedd9e6aa_rwc_0x0x540x324x540.jpg?h=3803b9bc071a0348a4f2a3e53af81318)
La importancia del nombre alineado a una Estrategia
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/74027e49-5335-44c3-8c9a-1c59f6060799_rwc_0x0x540x324x540.jpg?h=8133ac911033d79aed3a558a10bd9956)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/baf5e92b-5ff6-4e17-a438-96cf193b37ab_rwc_0x0x540x324x540.jpg?h=8cf8eae5bbe1fd3fe23bf87c83755b0c)
De la palabra escrita a la Identidad Visual
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/d75eaaa1-68c2-43c7-8dfd-4a68cc281161_rwc_0x0x540x324x540.jpg?h=1e2a0fded6f32ab6369692dc213c28c9)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/d3d80708-8804-4835-bf10-d9f00f6188d4_rwc_0x0x540x324x540.jpg?h=a99824edc987366ac919fc9bea611f9f)
Trascender con una Marca cultural
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/c1f80b73-e38e-4550-98db-df168f128a48_rwc_0x0x540x324x540.jpg?h=1abf975f758e805537f16b788061e276)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/a1b1b98e-c5f3-4098-a954-4e76f60b8fad_rwc_0x0x540x324x540.jpg?h=d025c7f678f37ebc05afedb26bebc0e1)
Definir visualmente una Marca cultural
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/177eb8e8-1c5d-44a2-8e58-fd16b47d81b0_rwc_0x0x540x324x540.jpg?h=fd65bebaaa65d1ac0460b09a0cda2f9d)
![](https://cdn.myportfolio.com/80ba438d-c090-48fd-b86d-b6d89744a42e/ea63bf41-5acc-4516-8a17-249018b70762_rwc_0x0x540x324x540.jpg?h=42d959dd4b5796fdbb8381d78d723c27)
Diferenciación en una categoría tradicional